“Don’t Be An Asterisk” anti-steroid campaign was formed to educate people about intake of steroids, about risks linked with performance-enhancing drugs within and outsides sports in order to promote stopping administrating these preparations.
But ”Don’t Be An Asterisk” was in negligence during certain time. The United States Olympic Committee (USOC) and Ad Council make the decision to reinvigorate activities of this campaign. It was decided to create a new gateway page for the website and to alter the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the initial “Don’t Be Asterisk” which has remained unmodified for over 2 years. This site encourages the visitors to visit another new page that is on Facebook. So, they can play asterisk free there. The same page will be created on Twitter with the same name “Play Asterisk Free”. Thus, the popular social media will promote spreading the messages of the anti-steroid.
The original site DontBeAnAsterisk.com has an interactive soccer game. Players are encouraged to score goals avoiding the asterisks. The asterisks represent anabolic steroids. If the interactive players don’t avoid the asterisks, they become much more muscular.
However the game has been created to teach children that steroids are not safe, the results are opposite. Kids find it funny to fail avoiding asterisks and to see how muscles of the interactive players become dramatically enhanced. However the game is still available on the website, it is unlikely that it will be able to convince children that steroids are not good.
The chief goal of this anti-steroid campaign is to teach children that a user of steroids is not a trustful individual; he\she is “fake”, a “joke” and a “poser”.
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